Pim Jansen Human Interest 20 okt 2020, 14:56

Leestijd: 2 minuten

Hailey Bieber en andere celebs uit de kleren voor goed doel

Voor een nieuwe campagne van KiT Undergarments gaan celebs, waaronder Hailey Bieber en Katy Perry, uit de kleren. Ze delen foto’s in lingerie voor een organisatie die zich inzet voor de strijd tegen borstkanker.

Vrouwen hullen zich graag in lingerie, mannen vinden dat leuk om te zien. Een klassieke win-winsituatie. Maar nu is het een win-win-winsutuatie, te weten dat opbrengsten van de KiT Undergarments-campagne naar de Breast Cancer Research Foundation gaan. Deze organisatie zet zich in voor de strijd tegen borstkanker. In totaal 5 procent van de omzet van het lingeriemerk gaat naar de non-profitorganisatie.

KiT Undergarments-lingerie voor de strijd tegen borstkanker

In het kader van de borstkankermaand, die jaarlijks in oktober plaatsvindt, heeft KiT Undergarments een social media-campagne gelanceerd met de hashtag #kitstokickcancer.

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@lilmiquela wears the Classic Demi Bra in Rose (size 34A) and the Classic Thong in Rose (size 2) in support of Breast Cancer Awareness Month. We have partnered with @wcrfcure and will be donating a portion of our sales for the entire month of October. In addition, we will donate $1 to @wcrfcure for everyone who posts a photo in their undergarments. Be sure to tags us and use #KitstoKickCancer

A post shared by KiT Undergarments (@kitundergarments) on Oct 14, 2020 at 12:35pm PDT

Bij een dergelijke campagne stuur je als lingeriemerk setjes op naar modellen en andere celebs, in de hoop dat ze de boodschap delen. De grootste namen doen mee.

Celebs kleden zich uit voor het goede doel

Kate Hudson was de eerste ster die een foto deelde in het nieuwe setje lingerie van KiT Undergarments. Daarna volgden andere modellen en celebs snel. Karlie Kloss, Katy Perry, Behati Prinsloo, Hailey Bieber en nog veel meer beroemdheden doen mee. Een compilatie van de deelnemende heldinnen, die meer bewustwording rond borstkanker creëeren.

Kate Hudson

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@katehudson wears the Classic Demi Bra in Rose (size 34B) and the High-Waist Boy Brief in Rose (size 2) in support of Breast Cancer Awareness Month. We have partnered with @wcrfcure and will be donating portion of our sales for the entire month of October. In addition, we will donate $1 to @wcrfcure for everyone who posts a photo in their undergarments. Be sure to tags us and use #KitstoKickCancer

A post shared by KiT Undergarments (@kitundergarments) on Oct 2, 2020 at 11:07am PDT

Hailey Bieber

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The new Lightweight Triangle Soft Bra – we promise she’s going to be your breast friend. @haileybieber in the Lightweight Triangle Soft Bra in Sand, size 1.

A post shared by KiT Undergarments (@kitundergarments) on Aug 27, 2020 at 9:02am PDT

Karlie Kloss

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@karliekloss wears the Triangle Underwire Bra in Sweet Pea (size 34B) in support of Breast Cancer Awareness Month. We have partnered with @wcrfcure and will be donating a portion of our sales for the entire month of October. In addition, we will donate $1 to @wcrfcure for everyone who posts a photo in their undergarments. Be sure to tags us and use #KitstoKickCancer

A post shared by KiT Undergarments (@kitundergarments) on Oct 14, 2020 at 5:01pm PDT

Eva Jinek?! Nee, Katy Perry

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Shop our limited rose tie-dye collection now. Only 2 days left to pre-order. Don’t miss out! @katyperry wears the Tie-Dye Long Sleeve Bodysuit in Rose (size 4) in support of Breast Cancer Awareness Month. We have partnered with @wcrfcure and will be donating a portion of our sales for the entire month of October. In addition, we will donate $1 to @wcrfcure for everyone who posts a photo in their undergarments. Be sure to tags us and use #KitstoKickCancer

A post shared by KiT Undergarments (@kitundergarments) on Oct 8, 2020 at 9:53am PDT

Adeline

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In support of Breast Cancer Awareness month, @kitundergarment partnered with @wcrfcure and will be donation a portion of their sales for the entire month of October. In addition, they will donate $1 to @wcrfcure for everyone who posts a photo with their undergarment. 💗💗💗 #kitstokickcancer #fuckcancer #nakedforacause

A post shared by pronounced [ad•uh•leen] (@adeline) on Oct 16, 2020 at 7:34am PDT

Nicola Peltz

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@nicolaannepeltz wears the Molded Balconette Bra in Sweet Pea (size 32C) in support of Breast Cancer Awareness Month. We have partnered with @wcrfcure and will be donating a portion of our sales for the entire month of October. In addition, we will donate $1 to @wcrfcure for everyone who posts a photo in their undergarments. Be sure to tags us and use #KitstoKickCancer

A post shared by KiT Undergarments (@kitundergarments) on Oct 14, 2020 at 9:19am PDT

Rachel Zoe

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@rachelzoe wears the Triangle Pullover Bra in Sweat Pea (size 2) in support of Breast Cancer Awareness Month. We have partnered with @wcrfcure and will be donating a portion of our sales for the entire month of October. In addition, we will donate $1 to @wcrfcure for everyone who posts a photo in their undergarments. Be sure to tags us and use #KitstoKickCancer

A post shared by KiT Undergarments (@kitundergarments) on Oct 16, 2020 at 10:29am PDT

Dakota Fanning

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@dakotafanning wears the Classic Demi Bra in Rose (size 34B) and the High-Waist Boy Brief in Rose (size 2) in support of Breast Cancer Awareness Month. We have partnered with @wcrfcure and will be donating a portion of our sales for the entire month of October. In addition, we will donate $1 to @wcrfcure for everyone who posts a photo in their undergarments. Be sure to tags us and use #KitstoKickCancer

A post shared by KiT Undergarments (@kitundergarments) on Oct 8, 2020 at 4:59pm PDT

January Jones

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@januaryjones wears the Molded Balconette Bra in Sweet Pea (size 34C) in support of Breast Cancer Awareness Month. We have partnered with @wcrfcure and will be donating a portion of sales for the entire month of October. In addition, we will donate $1 to @WCRFcure for everyone who posts a photo in their undergarments. Be sure to tags us and use #KitstoKickCancer

A post shared by KiT Undergarments (@kitundergarments) on Oct 14, 2020 at 2:52pm PDT

Zoe Saldana

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@zoesaldana wears the Triangle Pullover Bra in Rose (size 2) and the Bikini Brief in Rose (size 2) in support of Breast Cancer Awareness Month. We have partnered with @wcrfcure and will be donating a portion of our sales for the entire month of October. In addition, we will donate $1 to @wcrfcure for everyone who posts a photo in their undergarments. Be sure to tags us and use #KitstoKickCancer

A post shared by KiT Undergarments (@kitundergarments) on Oct 12, 2020 at 10:12am PDT

Meena Harris

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@meena wears the Classic Demi Bra in Rose (size 34D) and the High-Waist Boy Brief in Rose (size 3) in support of Breast Cancer Awareness Month. We have partnered with @wcrfcure and will be donating a portion of our sales for the entire month of October. In addition, we will donate $1 to @wcrfcure for everyone who posts a photo in their undergarments. Be sure to tags us and use #KitstoKickCancer

A post shared by KiT Undergarments (@kitundergarments) on Oct 13, 2020 at 10:26am PDT

Sheena Yaitanes

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@sheena wears the Triangle Pullover Bra in Rose (size 2) and the Bikini Brief in Rose (size 2) in support of Breast Cancer Awareness Month. We have partnered with @wcrfcure and will be donating a portion of our sales for the entire month of October. In addition, we will donate $1 to @wcrfcure for everyone who posts a photo in their undergarments. Be sure to tags us and use #KitstoKickCancer

A post shared by KiT Undergarments (@kitundergarments) on Oct 5, 2020 at 11:29am PDT

Behati Prinsloo

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You’ve asked and we’ve answered. Our Rose tie-dye bodysuits are back for a limited time. Shop the drop tomorrow! @behatiprinsloo wears the Tie-Dye Long Sleeve Bodysuit in Rose (size 3) in support of Breast Cancer Awareness Month. We have partnered with @wcrfcure and will be donating a portion of our sales for the entire month of October. In addition, we will donate $1 to @wcrfcure for everyone who posts a photo in their undergarments. Be sure to tags us and use #KitstoKickCancer

A post shared by KiT Undergarments (@kitundergarments) on Oct 6, 2020 at 10:10am PDT

Lees hier over de Breast Cancer Research Foundation, waar KiT Undergarments mee samenwerkt. Voor meer bewustwording kun je ook terecht op de website Breast Care Foundation, een Nederlandse organisatie die zich inzet tegen borstkanker. Het KWF geeft tevens extra duiding over de speciale maand oktober.

👙 Check ook: Emily Ratajkowski uit de kleren tegen nieuwe anti-abortuswet